Service Package/Commercialization Strategy

Transforming a Saudi Gaming Platform into a Full-Stack Gaming-as-a-Service (GaaS) Ecosystem

Growth Strategy, Vertical Integration Roadmap, Publishing & Partnership Strategy, Monetization Architecture, Financial Modelling, Fundraising Readiness

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Client Background

A Saudi Arabia–based gaming platform set out to build a connected ecosystem for gamers, creators, and global studios. With early traction across tournaments, distribution, and wallet features, the platform sought a clear strategic direction to evolve into a regional gaming enabler and anchor its role across the MENA value chain.

Delivery Team

• 1 ex-AP McKinsey (12+ years)
• Publishing, Fintech & Investment Specialists

Deployment

Hybrid

Duration

X Weeks

Engagement

Objective

The client sought to define a cohesive growth strategy that would guide the platform’s evolution into an integrated gaming ecosystem across publishing, distribution, community, and digital payments. SC aimed to strengthen the platform’s position in the regional value chain by identifying high-impact global partnerships, shaping its commercial and monetization pathways, and building a clear financial and investment narrative to support upcoming fundraising and long-term expansion.

Approach

Taken

Ecosystem & Growth Architecture

  • Mapped the platform’s core ecosystem across community, distribution, and wallet to define how these capabilities could integrate into a unified, scalable gaming experience.
  • Outlined the vertical integration roadmap across publishing, distribution, community, and fintech to clarify the platform’s long-term positioning in the MENA value chain.
  • Analysed market gaps and competitive dynamics to identify where the platform could deliver differentiated regional value for gamers, creators, and studios.

Publishing Expansion & Partnership Structuring

  • Identified high-potential global studios suited for MENA entry and evaluated content pipelines, localization needs, and partnership constructs.
  • Shaped the publishing pathway by defining rights structures, co-development opportunities, and monetization models tailored to regional audiences.
  • Designed the partnership ecosystem, including fintech, payments, and sponsorship players needed to strengthen distribution, wallet adoption, and community scale.

Monetization Design, Financial Modelling & Investor Readiness

  • Built an integrated monetization model spanning tournaments, digital distribution, wallet transactions, and publishing revenues to project scale with accuracy.
  • Developed financial projections and capital requirements tied to game launches, wallet rollout, user base growth, and ecosystem expansion.
  • Crafted the investment narrative by translating strategy and financials into a compelling story showcasing growth potential, commercial defensibility, and revenue scalability.
  • Prepared fundraising materials, including financial outputs, growth rationale, and ecosystem logic to strengthen investor confidence and readiness for capital raising.

Impact

Created

The engagement helped the platform sharpen its growth path and strengthen its presence across the regional gaming value chain, creating real momentum with global studio and fintech partners. It provided the team with a clear, compelling financial story, leaving them better prepared for investor conversations and the next stage of expansion.

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StrategyConnect deploys specialized talent on demand. We are one of the largest networks of independent consultants and industry experts driving the adoption of flexible workforce in the Middle East.

Copyright @ 2024 StrategyConnect Inc. All Rights Reserved.

StrategyConnect deploys specialized talent on demand. We are one of the largest networks of independent consultants and industry experts driving the adoption of flexible workforce in the Middle East.

Copyright @ 2024 StrategyConnect Inc. All Rights Reserved.